Welcome to the 21st century
Where the little tic tac toe, from your old dial tone phone is now called something else. It’s called a hash tag.
I know, it sounds like the stupidest thing to rename something that we all call a pound symbol. Either way it doesn’t really matter what you call it, it matters what you do with it, what you label, and how you retrieve it. It is also very important when it comes to gaining new readers.
Chances are you might know what these little doo hickeys are, but if you don’t then you are in good hands. No one actually taught me about them but I figured them out and have been making them work for me quite well for some time.
Basically because Twitter only gives you 140 characters, you had to somehow “code” your tweets so you could find them again, and other people could find them. It is a code that starts with a # and is followed by a word. They need to be connected #twitter, and they are not case-sensitive. You can use capitals but it won’t matter.
Twitter started the hashtags, but its popularity quickly jumped to other mainstream social media, including Facebook, Google+, Pinterest, and many more. Many companies and products have created their own hashtags to brand themselves.
I have used my own #QuotesByAaronMstephens when I write something and think I may want to read it again. It also is helpful for people to find your updates. So if people know this is MY hashtag, then they can easily pull it up without having to go through so many thousands of tweets or posts.
Once I started using hashtags that were more common for people to think of, I started gaining more followers. Now I use them for SEO and search engine relevance. When you are in WordPress composing a new post, there are tags you can use which are in your article/blog.
These are actually just like hashtags, but for search engines. If you are just randomly throwing in illogical words, it is going to have a negative effect on your rankings. I would say that only 10% of bloggers who understand SEO actually use these hashtags, tags and categories correctly.