Hello friends and welcome to another edition of Aaron’s highly informative and extremely entertaining blogs. One of the things I pride myself is the fact the no one writes like me. I’m not scheduled, repetitive, and certainly not boring. I am always looking for new blogs/writers and many times I find myself let down.
I am a member of a lot of different Facebook groups so I am exposed to a lot of authors. Naturally I am curious what other authors are doing and go check out their website(s), Facebook Business page, if they have one, and what they rank on Amazon for their book. Lately I have seen quite a few authors tooting their horn at what a great social media person they are, and you should register for their class/workshop, and of course, purchase their book. If you give them an email address they might give you something free. Personally I don’t ever feel that whatever they are giving is worth signing up for another mailing list.
Seriously, I get so much email another newsletter just is not going to do it for me. But wait! You are thinking, “Aaron, you have a newsletter sign up on your website.” Nope, I don’t. Have you ever gotten an email directly FROM me? Nope. Do I ever send out mass emails on my own? No. If you subscribe to my site, I don’t know it. WordPress automatically sends out a notification that a new blog was created. I never promised anyone anything, other than stealing you away from what you really should be doing … work. However, you may argue that reading this article IS work as it will help you in your own endeavors. How? I am getting there.
I honestly do not even know how many people are signed up for email notifications or RSS, but I do know it is in the thousands. So I never ask anyone to sign up or promise them anything. Chances are by the time you have lost a half an hour or so of time, you can make up you own mind if you want to read more. An RSS is really super simple to set up. What makes it cool is people will still be notified of your update/article without actually going to your site, opening up email, or getting a notification on your smartphone. It just silently scrolls along the bottom of your screen. Very sneaky marketing. If your blog is interesting, people will look forward to seeing updates. If you slam them with “Buy my product/services” they will quickly get rid of you. Sorry, but that is the way it is.
If you are visiting my site for the first time, you will find there is a lot to read. I like to write. If you are returning for a second or third time you will notice that I keep on writing, just like Dory from Finding Nemo. Just keep writing. Just keep writing. I tell that to writers all the time. Who cares if it isn’t good the first draft, just keep writing. We can fix those things later. The other day I wrote a really long blog. The longer the blog, the better the SEO. It got a lot of exposure and people really liked it. Sweet. I’m glad I can be so entertaining. Seriously, I personally get annoyed reading a blog that is like ten seconds long. Almost all of my writing is pretty lengthy. Since I “usually” write quite early in the morning, many people have already started making it a habit of sitting down with their morning coffee and reading my blog. I think I am a little more entertaining than the same old Facebook newsfeed. Well, that is what a reader told me this week.
One of the really cool things I like about having a large fan base, is the constant stream of comments, messages and tweets I receive. There aren’t a lot of writers you can contact and say “Hey will you write about _____ just for me?” I would like to write Stephen King and say, “Oooooo…write a Colorado marijuana horror story just for me! Even a short story, please????” Yeah, that certainly won’t happen anytime soon. I’m not writing short stories, but I am addressing a lot of topics that people find interesting. Some people are even using my articles in their research papers for school. Yes really. Because they tell me. Anytime I write about WordPress I get a lot of hits on the site. Why? Because millions of people are using it and millions of people don’t know how to use it. They fiddle their way through it and barely make use of it. It’s like cooking. Everyone can cook something. Not everyone is a chef.
So today I want to direct your attention to social media. Why? Because everyone loves talking and reading about it. Mostly people who don’t know what it is, or feel like they are lost in the crowd. Everyone has moved on but you. You are now figuring out how this how Facebook thing works and you hear that people are moving on to other things. Like what? Well, that is why you are here on this site. So I can share that with you. Social Media is this giant elephant in the room. Some people like to brand themselves as experts, write books and charge thousands of dollars just to talk. John Maxwell, Darren Hardy are two that quickly come to mind. The thing I find most interesting, is these “experts” are all old. Sorry, they are. They didn’t grow up with a smartphone, they grew up with something called a “rotary dial”. Older people also use Facebook, LinkedIn and Google+. The younger generation, we use things like Instagram, Pinterest, SnapChat and StumbleUpon.
I am not going to go into a lot of detail of how to use these outlets, someone has already written about them. For a lot of readers, they are thinking “Okay I know that one, … and that one, but what are those other ones?” I have several people in mind right now. You know who you are. I didn’t know about SnapChat until my friends from one of my Facebook groups told me to start using it with my fans. Of course I asked a dozen questions, but after seeing how it worked I could see a lot of value in it.
I have been struggling with how to reach MY younger reading audience. They aren’t on Facebook. Why? “My parents are on Facebook. They cyber-stalk me.” How freaking funny is that? Well, that is what the kids are saying. “My mom is a total ****** and reads all my text messages and makes me give her my lock code.” SnapChat is a 1-10 second video or message that deletes after viewed. So I signed up for a SnapChat account and then I put a picture of the logo on my Facebook page. I didn’t say what it was, and it did not take you off of Facebook’s site. This is important when you want to have larger exposure. Sure enough, my fans all around the world knew what that app logo was and thousands quickly added me to their friend list. Quite a few older “friends” asked me what it was. I didn’t want to let everyone in on the secret just yet, so I just said it was a way for me to connect with my fans.
As a writer it is critical to connect with your audience. Your audience could span across several demographics. For instance, I seriously doubt there are a lot of kids under the age of 12 that read my blog. Why? The information is not relevant or interesting to them. In the United States a lot of children found out about my book through their parents. Why? Because I wasn’t able to connect with kids. I have several audiences, and perhaps in another article I will go into greater depth. International kids are a different story. I don’t know why.
One way you can connect with your readers is by your writing style. For the most part, I write in a very casual conversational style, just as if I were talking with you. Many of my personal friends say they can actually hear my voice as they read my blogs. Some writers talk above their audience reading level (and lose them) and I just find that frustrating. You should always write at a sixth grade reading level. Why? Most average adults only read at a sixth grade reading level.
The key word I use is CONNECT. Once you have that connection with your readers they are more likely to share, and recommend you and your blog. The “willing to recommend” is very key in getting a viral marketing plan for your book/blog. When you write something, in the back of your mind you should be thinking “WHY would anyone want to read this article? Or tell someone else to go read it?”
So to answer my own question; “This blog introduced me to some new marketing data, social media insights and made me start thinking about whom might want to read my own writing.”