With more and more millennials leaving the nest later in life, society and the workplace has seen some dramatic impact on the job market. Many economists have analyzed the baby boomers and for many companies, they have focused their marketing efforts at this large group of buyers. What probably is shocking for a lot of people is the overwhelming number of baby boomers who are leaving the workforce, now able to retire.
As I predicted a decade ago, the job market would eventually shift and those upper level management jobs are now being filled by their younger counterparts, the Generation “X”. What they leave behind are many middle management and specialist position that remain open. I did some research in the Denver market on what employers are hiring, which jobs and where there is a huge gap in talent. For anyone to say that there are no job, then they are not looking hard enough. Are more companies moving to Colorado? Are new jobs being created? Yes and yes. Are there a lot of people who have the luxury to retire early, leaving more career advancements for others? Yes.
There are also millions of inspired individuals who have an idea for a small business. Some create it by ingenuity and intelligence, others take what they learned from a master and branch off as a specialist or a generalist. I myself am one of those people. I have a formal education and I still found things challenging. Back in the day I did not know that entrepreneur, self-employed, and sole proprietor were all the same thing. Funny right? A majority of the things I learned to be successful I learned by asking questions of people who failed and people who did not fail. I watch. I learn. I observe. I have an uncanny talent for processing large amounts of data and putting it into valuable data.
What I have noticed, is despite the large number of business schools, there really isn’t a lot for everyone else. There are some things that need to be taken into consideration when starting a new business, and right now, there is not one book or manual that can guide you through all of the things that you need. As more and more aspiring artists and authors spread their wings they are going to need some help. I still have not looked or read Darren Hardy’s new book. Yes it has a bunch of 5 star reviews but we all know that they were by friends and employees. Whether or not it would meet my expectations for a great small business owner start up book is still to be seen.
So right now, I am in the process of putting together the marketing plan for my book so I can share that with a client. What I have found is my spreadsheet of all the things to check off, are the blueprints of what anyone would need to do. It will take some explaining on the how, why and when of each. After analyzing each portion and what is involved with learning each new item, I decided that I really should put together a boot camp. It could be a few days or even up to a week, depending on how much information I am going to compile and include. Ideally I would start the camp with training trainers, who would then work for me presenting the material for me. The first few camps of course I would conduct and do the training. Many people would find value learning from my expertise and experience.
My bootcamp would literally educate leaders on all the aspects of a new business and what they will need to continue to be successful. This could be in addition to a formal education, but chances are the things you will learn will be much more valuable. For instance, there is not a class that teaches you how to advertise on Facebook and how to maximize your marketing dollars. Sure there are lots of blogs and articles out there on the internet, but everyone’s experience is different. Or as I like to say, your mileage may vary. YMMV.
I have run the idea by a few small business owners and already the response has been overwhelmingly positive. The future is in small business to medium businesses. Many people were deterred to go work for themselves due to the fact there was no insurance options that were affordable. Now with Obamacare that removes that barrier. Be prepared as a new revolution of entrepreneurs explode. You can be prepared and cater to those new businesses. They are all going to need my book, workbook, and or bootcamp. Everyone needs a website. What are you doing to maximize your talents on this emerging market?