Are you an author or contemplating being an author?
Okay, if the answer is no, then perhaps you have a book inside of you? Is your journey so amazing that other people would want to hear it also? If so, that is your autobiography or your memoir. A lot of people “think” their story is interesting. It’s not. That is the reason there are literary agents in the world. Their job is to prevent bad writing from making it into the mainstream literary world. I don’t have to tell you that the world is full of struggling authors.
Think of being a writer just like any other skill. Typing for example is a skill. The first time you touched a keyboard or an actual typewriter, you had NO idea how these letters ever made any sense. The A was by the S? Everyone knows that A goes next to B. The thought of using this machine and knowing where all the letters were was pretty overwhelming. I learned on an IBM Selectric. That shows how old I am, right? WRONG. You are only as old or young as you choose.
So on to today’s lesson, the book marketing plan. If you were not aware my background is marketing, my bachelor’s degree is in marketing and I was a product manager and marketing manager for a good portion of my professional career. Amazingly it has come in handy. My point is, I am experienced in this arena. You, just like your book, need a marketing plan. Hopefully before your book has ever launched you have spent some time and energy on your personal branding and now your book branding.
Your book needs a S.W.O.T. analysis with detailed marketing data. Strengths, weaknesses, opportunities and threats. How you look at your book and who will partner with it is monumental if you want massive success. I have a client who asked me to develop a marketing execution plan for her book. Basically my success of my book and platform put into an easy to follow workbook, marketing plan. I have a pretty good idea of what it is going to include, specifics to marketing strategies, which routes I chose.
Why did I self publish versus going with a literary agent and traditional publisher? What were some of the financial pitfalls I hit and missed? How did I amass such a large following and what were some of the specifics? I would like to say that someone took me by the hand and said, “First you are going to do this. When you complete that you will move to phase 2, which is this …” but it wasn’t anything like that. I spent hundreds of hours doing research, reading other authors blogs, and investigating anything and everything I could find online.
There is a hidden world of eBooks. There are so many eBook retailers that do not exist to the average American. Most of the United States is focused on printed book sales. Getting their books in stores, at Walmart or Costco. Anything to get the marketing and exposure that they desperately want so bad.
You and your I.S.B.N. is also important as is the “imprint” of your book. Whomever owns the imprint is the owner, bottom line. That is who gets paid. If it is not your name, then you have to wait until that entity decides to pay you your percentage. If you go the traditional route with an agent, keep in mind that you will probably be paid just a little better than your agent. 15% of the sale price. If your book retails paper for $19.99, it may sell for $9.99 and you 15% of that. Bookstores get 60% off of list price, that is why Amazon and B&N can discount books so heavily.
Distribution is also very key in your book marketing plan. Newsflash — not everyone shops at Amazon. Some people HATE Amazon. Some people only shop local, some only shop at Barnes & Noble, some only shop at airport bookstores. Some people only read books from their public library. Did you know that your electronic book can easily be listed in your local library? Yep, it is true.
Your power partners are also important in your success. Who are power partners? They are the group(s) or individuals who are helping your cause. Your partners are also part of your tribe. Your tribe is your 1000 true fans. This is a theory I have talked about before so I won’t rehash it. You can research the details, but basically you need to have 1000 people who will buy your product or service.
Regardless if you self publish or go traditional you will be told by many people you need to build a platform of readers. It is a huge gamble for a publisher to print books that won’t sell. You have to prove that you have readers who are willing to fork over their hard-earned cash. Your power partners or tribe will be a large majority of your sales initially.
I have already been approached by many professionals who want this same marketing plan. Why? Because what I have done has worked quite nicely for me. It’s a proven fact that there are millions of people who are successful simply by following the actions of those who have demonstrated success.
I haven’t decided how I am going to pursue this endeavor. Do I write another book for the world to read? Do I have a full day workshop? A Friday, Saturday and Sunday event where people all over the nation fly to Denver and sit in my energy and learn all the things they need to know? How much would people pay for such knowledge? I could easily put that together. I could very easily incorporate small business know how that would be valuable. Finances, sponsorships, investors, things along those lines. Maybe someone believes in you and wants a cut of the profits?
I think I would definitely devote a large portion to training professionals, how to use their website, make the most of “out of the box” marketing tactics. I bet that portion would be very popular. Right now I am thinking $5000 for 3 days, and I share all my wealth of knowledge. You pay for your own way to get here and stay. You can bring a second person, like a business partner for half price. During that time, we build your website, develop your marketing plan, strategize your book, and partner with other authors to build your social media. As an added bonus, I read some manuscripts and give some feedback. It could be a lot of fun.
I know for a fact that some authors have spent tens of thousands of dollars and never achieved the results that I have. If you think you might be one of the few that will be interested in this workshop feel free to let me know. I am thinking of keeping it to a low number of participants so I can work closely with everyone.