Would you just LOVE to have your own platform of fans and followers? Thousands and thousands of people to hang onto your every word, LIKE your posts, share them and engage with you daily? Everyone wants to be liked, it’s human nature.
I now have over 120,000 fans since July. Wow. Why am I excited about that? My friends, that is power. Social media influence over thousands who vote with their likes and their dollars. I am the first author who generated income BEFORE the book launched. Yes seriously. Thousands of pre-orders, bookmarks, and posters; and that is just the beginning. We all know that “Angel Barbie” is around the corner next year. Imagine the number of fans after my book comes out and people love fall in love with my carefully crafted characters. Braeden and Morgan are going to be the two number 1 baby names. Trust me on this one. It’s going to be big. 😉
If your business page is struggling and your posts aren’t liked there is a reason. Facebook is the one place that you can’t fake it. You’re either liked or you’re not. Impressive fan numbers perpetuate that snowball effect of increasing popularity. I have successfully replicated this process on 3 different business pages using the same formula.
My new book will talk about NOT how I did it, but TEACH you how to do it too. Too many want to brag about their results but not tell you how to do it yourself. Boo. Remember I was an online college professor, so this comes naturally for me. Develop a great product, connect with your customers and turn fans into loyal customers.
Do Facebook LIKES translate into sales? The answer is YES! There is a strategy and a madness to my methods and I will explain each of them at a sixth grade level. Personally when I am learning something new I look at credentials of the expert. A lot of the other “experts” don’t even list educational credentials or any experience. I wonder, “How is it you make all these claims when there is nothing really to back it up?”
There is so much to know other than writing a good book. There is pre-launch period, where all kinds of things happen. This is probably the busiest time of activity, tasks, phone calls, meetings, appointments, partnerships, alliances. There is a ton of marketing that has to happen. Most people can’t afford a marketing manager, publicist, web designer, graphic designer and spokesperson and so they are forced to do what they can on their own and leverage the talent of friends.
I have read Michael Hyatt’s book called Platform and I am now reading Jeff Walker’s book Launch, neither who have advanced degrees or have been a marketing manager or a product manager. I was the marketing manager for the Colorado Bar Association continuing legal education and left there to be a product manager at SGI Business group for GE. From there I went into retail marketing management for Best Buy for 7 years. I find it a little disturbing. How can someone tell you how a marketing plan is supposed to be inclusive of your plan if they never had one themselves? Hmmm, odd they never once talk about marketing plans, organization, structure, financing, advertising or ever power partners. Launch had 24 endorsements from well known names. 24! Why so many? Do you need to convince the reader that you fooled other people about your book?
What I find very interesting, is every person who endorsed his book did not have a massive following of fans because of his book, nor stated his book actually was used in their own efforts. Yes, I checked and looked them up. In all fairness, the book LAUNCH has a super long subtitle (not recommended) that is (get ready for it) “An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”. It’s the “almost anything” that gets him out of not having a real marketing plan. I’ll sum it up for you in one sentence. “Email your friends (if you have any, surely you have one … your mom) and ask for their help in endorsing and supporting you so they email their friends. Repeat over and over.” Sorry, but my own mother hasn’t been going around telling people that her son is a published author and she even has an actual book in her possession and it hasn’t launched yet.
Do you know what a product champion is? It is NOT the person who is going to spam their friends via email for your product/idea. Sorry. It is someone on your marketing team, or not on the team, who is out there pushing and promoting your product. You did not pay this person, or even ask for their assistance. They took it upon themselves to advance your cause. I have dozens of these people across the globe doing the same thing for me now for Angel Academy. Why? Because I resonate with these people on some level and we see things eye to eye. It might have been a blog like this one, maybe it was LIKING their product or page, or even supporting them and retweeting, it might have been a random thought, it might be what I stand for. Regardless the reason, they are there, helping you. Your silent invisible angel blessing your mission. I like to think of these individuals as your secret weapon in your launch. Neither of these books talks about product champions.
You know, it’s not that I come up with these terrific ideas. I would have to say more than anything I am very keen at identifying areas in the marketplace that have gone unfulfilled adequately. This goes to a very basic S.W.O.T. analysis. Determining the market for the strengths, weaknesses, opportunities and threats and then maximizing on them. I have decided to market my marketing background, product management, sales AND my M.B.A. as an expert and authority in the matter. Will I identify additional areas of opportunity and maximize on it? Absolutely.
Many people see a challenge and a problem and give up too easily. I see an opportunity and a chance to make an impact (financially, emotionally, relationship). I have to say I am very excited about my new book, which for now will be code name “Platform MBA”. I will incorporate all the things using my business and marketing expertise to help millions. As you can see this is a book that has been a work in the making. It’s going to be just awesome!