My book, Angel Academy, has been popular on many platforms since last November when it launched. One of the best little secrets out there is Goodreads.com. I decided to share some of the magic of pay per click.
Stats for All Time
What I want you to notice is the number of total views and the number of clicks. As you can see, my book was seen by a lot of people for very little amount of money. My ad keeps running on the side of the website (Goodreads) on specific authors that I targeted. Below you can see whom those authors are.
I just added additional funds to the campaign. Facebook is great to establish a platform but perhaps is not the best targeted due to the nature of the website. People don’t go to Facebook to buy books. They may like a book page, but they read and add books to read on Goodreads.
Stats for February
Ads in This Campaign
CTR: 0.02%
Preview
Targeting
Genres: Chick-lit, Children’s, Christian, Ebooks, Fantasy, Fiction, Paranormal, Religion, Science fiction, Spirituality, Young-adult, and Women’s Fiction
Authors: J.K. Rowling, Pittacus Lore, Rick Riordan, Jeff Kinney, Doreen Virtue, Wayne W. Dyer, Louise L. Hay, James Van Praagh, John Green, J.R.R. Tolkien, Walt Disney Company, C.S. Lewis, Gillian Flynn, and Danielle Steel
CTR: 0.02%
Preview
Believe.
Targeting
Authors: J.K. Rowling, Pittacus Lore, Suzanne Collins, Stephenie Meyer, Rick Riordan, Dr. Seuss, Doreen Virtue, Wayne W. Dyer, Gabrielle Bernstein, Brene’ Brown, Louise L. Hay, Neale Donald Walsch, Deepak Chopra, Roger Teel, Kris Krohn, Roald Dahl, Darren Hardy, Anonymous, Joseph Smith Jr., Rick Warren, Joel Osteen, Barack Obama, and Hillary Rodham Clinton
