If you weren’t aware, Facebook has made a decision to clean house. Businesses that have fake “likes” from LIKE farms are in trouble. Facebook has decided to remove dead, inactive accounts. It has not been confirmed, but I am sure they have some sort of advanced software working in the background.
If you don’t know what a LIKE farm is, it is a company that hires thousands of people to just “like” pages if customers pay them. On the surface you can’t tell that a business has fake likes. Meaning they paid an outside company to just like their page and they really don’t. Personally I don’t think that is right. It’s cheating. Facebook thinks so too. They are also attempting to determine the number of fake accounts and duplicates. I only have one Facebook account, but there are tons of people who have more than one, and that is against their terms of service. If they find out, they could ban both accounts. So be careful folks.
Facebook also decided that deceased accounts should also not count. In all fairness, the person who liked that page can no longer interact, like or share postings. The biggest problem companies had with using a like farm is that when they would go to post something on Facebook, there would be zero engagement or likes. So I am sure you have seen pages that post something and there is hardly any like or zero likes. For a lot of people they think that those likes are fake, and purchased from a like farm.
If you don’t own a Facebook business page, then this might be educational for you. I am going to assume you know what a page is, and you just don’t have one of your own. If you do, then you already know that it is not easy to get people to like your page. You might be one of them. You’ve spammed all your friends through the Facebook invite option and only a handful of people liked your page. Why? You have over a thousand, surely everyone is going to like your page, right? Wrong.
First of all, your friends don’t know anything about your new page, and second of all, they don’t know if you own it. It might not be clear. I get invites all the time for people who want me to like their page. Here is my rule, if you didn’t ask me personally, or I can’t tell that it is your page, I won’t like it. Third, I need to see what you have been posting the past month or so, how often you post, and if I find it interesting, educational or entertaining. If it doesn’t meet that criteria, I may not want you showing up in my newsfeed. Sometimes, over-posting can prevent someone from liking your page.
Your business page should have at least an hour’s worth of good reading, just like your website. Many people make the mistake of announcing their premature business page and the only people who like it are the best friends, family and maybe some clients. If you are someone who just reposts other people’s material, ultimately you will just end up sending your potential readers to someone else’s page.
When you do finally decide on your topic for your blog, be sure you write something ample. Use big fonts. If you are using WordPress then you should be using those “H” tags. In the formatting, there is Heading 1, 2, 3, …6, and paragraph and there are some other formats you can use. Those are key in your SEO. I have never mentioned using these in my blogs in the past, but I always, ALWAYS, use them. For one, it makes it easier for you the reader to read. Two, it does some special SEO tricks that help search engines find me. Three, it just looks nicer.
Did you know that your blog/website only has 8 seconds before your reader will make a decision? Think about it. How much time and patience do YOU have? If a page doesn’t load fast then your reader will close out. If your page does load and it is too busy, your reader will close out. If your page loads and the font is too small and a TON of text, your reader may close out. Remember, most people have failing eyesight or are reading from a mobile device. As a blogger you are also a designer now. Layout and design make a huge impact and impression on your reader.
So if you haven’t checked me out on Facebook, I have a few business pages. The main one is my public figure page and the other is my children’s book page. I was asked by a client who has an author page if she should also have a book page. Personally I don’t think it would hurt, and it certainly can help. My marketing of the book was monumental on introducing people to the idea of my book, months before it actually launched. After it launched the likes continued to grow. I have noticed that on both of those pages my likes have decreased like everyone else out there. Fortunately for me it was minimal. I lost like 2 thousand on the angel page and maybe 1 thousand on my public figure page.
I am sure it was due to duplicate or inactive accounts. I know some people are thinking, “Wow, you lost 3 thousand fans? That’s more than I have all together. I’d be freaking out.” I would be except that I have over 200 hundred thousand fans on Facebook, not counting my other social media platforms. I would probably imagine that this website has a pretty large following. There are so many marketing vehicles out there that point people to this website. Lately I have been getting random visitors from StumbleUpon.com. That is another cool website, but I will write a blog on that website another day.
Although, in all fairness, before Facebook was doing their deletion of likes, I would lose likes on a regular basis. Sometimes none, sometimes as many as 30 a day. For whatever reason, someone decided they didn’t want to see me in their newsfeed. I try not to overanalyze and instead focus on the positive.
Thousands of God’s children ARE listening to me, hearing his message. There are also thousands of followers who like reading something spiritual and inspirational. I get messages daily, many of them young boys who look up to me as a role model. It’s a really cool feeling when a total stranger tells you that he wants to be just like you. I also spent a pretty penny (from heaven) on advertising and marketing the book around the globe for almost 10 months. Millions have been exposed to the book, Facebook pages, or websites.
I have some stealth website tricks that I use. On the angel academy website and this one, I have a “like” box that shows up in the right hand corner of the website when you hit page 3 scrolling. If you like the site it asks you to like the Facebook page. The cool thing with this is you don’t have to leave the website to actually go look at the Facebook page. So I got thousands of people to like my page without ever going to see it. It doesn’t activate on the blog posts, but if you click on the header it will take you to the home page.
Once you have your Facebook business page established you should advertise it everywhere you can for free. Your email signature, your personal Facebook cover page and description, your Google+ page, your About.Me page, Twitter profile, any promotions, and anything printed, including your business card. I am not sure how many likes I got from LinkedIn, but that is also another rich platform you can market yourself.
Regardless of profession you are in, if you are seeking clients or customers, you need to be visible. You need your website to come up first if someone types it in Google, Bing, MSN or Yahoo. You never know where your readers are coming from, but you can always direct them to your personal professional website. You are always in control of your website. Facebook won’t be going away due to it’s egregious wealth and power. However there were other social media sites that came and went; Friendster, MySpace are just a couple off the top of my head. If you are blogging on Blogger or WordPress.com, there is nothing from them saying they are going to start charging you or hold your website hostage.