Two Factor Authentication
You may have noticed some websites now make you verify it is actually you by sending you a text message to your cellphone. For your website, you should implement this type of security. I have it on this site, and when I attempt to login, it will require me to use the Microsoft Authenticator app before granting access. This will prevent any hackers from getting unauthorized access to your files. If you use Wordfence, like I do, then it is already in your arsenal of weapons against hackers. Activate it and use your favorite app to verify you. It is pretty easy. Once activated there is a QR code you scan and it then puts everything into motion.
This is an awesome plugin that I install on every website I build. It has a plethora of utilities that make your life as a webmaster easier. It has had a boatload of updates over the years, and actually is the tool that I used to notify users of a new posting. Personally I think that it is the coolest feature of all. Almost everyone has their email attached to their smartphone. So it is cool that I know thousands of people are casually sipping their coffee and reading their Aaron update. Today, which actually happens to contain some useful information that may save your site one day.
Another cool feature is the “prevent brute attacks” which blocks out thousands of hacker using software – that are trying to log into your site as “admin”. As a rule of thumb, I tell clients to just delete that login and then set Wordfence to automatically ban that IP from the site, if someone tries to login as “admin”, which of course, doesn’t even exist. Also, NEVER use admin as the login and password. Speaking of passwords, a cool trick I learned as a freshman in college — from a buddy who I met online, is to always start and end your password with a space character. You know the long button that you use in between words. Why? Because it is a non-printing invisible to the eye character that a hacker would not be able to distinguish, if he was using like, a keystroke device to capture all your passwords. AH! Another trick, is to use the number 1, and the letter l, “L”, lowercase, as they look the same when printed, and you can also use that weird | symbol. lll|||lll||| is kind of goofy but it is something no one is every going to guess.
The next layer of protection I advise all website owners is to install the security certificate. For one, you will need it when you are selling products or services directly from your site. Even if you use Paypal as your checkout gateway, you still want to assure your customers/clients that it is safe to enter in a credit card number from you site. Paypal is super easy to use, install, and bill your clients. In fact, I send all my invoices to clients through a template invoice, and they can pay with their credit card or bank account immediately. Contact your website host about installing this security certificate. You are less likely to be hacked if you have this simple, cost effective gatekeeper. My hosting package actually included it for free. Otherwise I think it is as low as $20 a year.
Tax Deductions for Website Owners
If you file your taxes as self-employed or owner of a business, then you already know that your website expenses and all hosting associated with it are deducted from the gross income, hence lowering your tax liability. So there really is NO reason at all that you don’t have some of these extras. Dropbox, you need it. It’s deductible. Graphics, (from Photodune) are cheap, and grant you copyright. You need it. Deductible. The web designer who is able to direct your potential customers to a sale and creates a new revenue stream for your business … you need it. People can’t buy what they can’t see. I can’t tell you how many times I see a site and I am left wondering, “What is it you are selling, because I can’t figure it out from your site.” No call to action is very common, and ultimately it is abandoned by possible new readers/subscribers. This site sells things. It sells books, and has a menu directing people to the rest. Mostly it sells ideas. People don’t come to this website to “buy” something. Usually they come to learn something. Probably 80% of new visitors come from Google, Bing and MSN. Most of my long time readers just subscribe to get the blogs and know they really don’t have to go to the main site unless they want to read older blogs.
If everything I just wrote means nothing to you, then you must not be a website owner. So, on a side note, Disney+ just released the movie Mulan, for $29.99, and unlike Trolls that only allowed 48 hour playback, you can play it as long as you are a Disney+ subscriber. So Disney actually listened to feedback from Trolls and grants you forever access without buying it again when it comes out next year on digital and disc for the rest of the world. HOWEVER, if you cancel Disney+, then you lost it.
Also, for American Express platinum cardmembers, they receive up to $20 a month on streaming services. So my Netflix, and Disney+ are free for me, and then I also get $20 a month credit on cell phone services. So for cardmembers it would work out to like, $21 to get the new Mulan. I’m actually watching it right now in the background and it is surprisingly pretty good. I haven’t written an actual movie review in years, but who knows? It could happen.
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In the United States, it is Friday, the beginning of the Labor Day weekend! I am guessing there will be millions of backyard bbq’s. Have a fun and safe weekend friends!