May the odds be ever in your favor?

So if you haven’t been paying attention to social media or the news, then you might not know that the Mega Millions lottery in the United States is now over a BILLION dollars. Of course I bought a ticket or two, but I am not going crazy like some people. First of all, the odds are just too far stacked against you. 303 million to 1. Now if you follow me on Facebook then you would already know I shared my analogy. It would take 5050 Mile High stadiums full of 60,000 to make that 303 million people. I don’t know about you, but just seeing the ONE stadium full of people is overwhelming. So you get the point, yes there are lots and lots of people buying tickets, because … someone has to win, right?



Goodreads Part 2

Server Traffic

It really is amazing how often the Aaron blogs are read. If you weren’t aware of it, this blog is getting tremendous traffic and depending on how many are on the site, it may be a little sluggish. My servers are located in eastern Europe so should not be affected by internet traffic. Sometimes it is at the local level. People send me messages asking if the site is slow, but it’s not. I check it and it is fine. Just a fyi for everyone.


I have received a lot of feedback on the Goodreads international contest that I ran awhile back and evidently people would like a little more details. For starters, the contest to run, as an author, was free. I just had to incur the cost of mailing a paper version of the book and pay for postage. The first contest I ran, was in the United States, Canada, and a couple of other countries. It was a total of 10 books that I autographed and mailed out. 7 books went in the US, 1 to Canada, 1 United Kingdom and 1 to Australia. The contest was advertised on Goodreads as well as my own platforms. Thousands of people entered and I felt it was highly successful for a marketing/advertising campaign. It was exposed to thousands upon thousands on Goodreads. With my own platform hundreds of thousands knew about the contest. In return, hundreds of Goodreads users put my book in their “to read” after they entered the contest. In addition to the contest I also started a Pay Per Click (PPC) campaign that would run on the right hand side of the website targeted to people who had indicated a liking for certain authors. So for instance, Doreen Virtue writes a lot of angel books. My ad now shows on her page.

Second Contest

I have a huge following of fans & friends in southeast Asia, the middle east, Egypt, and lots of fans in Algeria. So for my friends in those countries who could not participate in the first contest I ran a second contest after the first one completed. Goodreads only allows you to do one at a time. I opened it to the rest of the world, and only picked one winner. It cost me more than the value of the book to mail it. Goodreads picked the winner for me and notified me of her mailing address. There was no promise that a review would come from the free book, but most of the people who entered had an understanding. I also put a note in the book asking for a review when I mailed it out with signed bookmark.


The winner came from Israel. It’s kind of a cool story of how I picked up that country for fans. I think it was through Twitter that one of my tweets about the book was retweeted to someone in Israel. That someone happened to be a journalist from the Huffington Post, who like a lot of reporters, checked out, liked what he saw and came back for more.

Word of Mouth

I have talked about word of mouth marketing a little bit in my prior articles. We all know how important and valuable it is. If you didn’t know, a recommendation from a trusted source is extremely valuable in this day and age. You trust that whomever told you, is going to give you good information. Don’t waste your money on that movie, restaurant, book, or whatever. That is what the recommendation or “willing to recommend” is all about these days.

Fortunately for me, there are a lot of people who are willing to recommend (WTR) me. In fact, daily people are telling their friends and coworkers to come check out my blog. Keep in mind that I do have a pretty big following of fans due to my extensive, consistent writing routine. Why? Because I write often, a lot, and I don’t disappoint. Goodreads and Facebook both indirectly provide the WTR. By choosing to enter the contest (after you read the overview of the book) already demonstrates an interest. If you are interested, and your friends see you are interested, guess what … they are interested too. After people started reading the book, they gave it a four or five-star review or a thumbs up on Facebook. There are a lot of people who found out about me because Facebook said their friend liked me.

Facebook “Book” Page

Using the Facebook “book” page, dedicated just to the book, was extremely important in the marketing of the book. Initially I started with that page and later created another page. My new book, Platform MBA, actually goes over in great detail what I did, how I did it, what my strategy was, and still is, the budget, timing, audience, images and so much more.


Angel Academy received record likes. Faster than any other book in history. Trust me when I tell you this. As of today it has over 96 thousand likes and it was created in June. Do you know that some books and authors never get that many likes? I used to analyze Facebook business pages day and night, who had the most likes, how old was their page, what did they do to get likes. After I built that page I realized I needed a page just for me. I was getting too many messages daily on the Angel Academy page that I didn’t feel were relevant to the book or angels.

Shazam, AaronMstephens, author page was born a month or two later. What was most interesting is that page actually got likes faster than Angel Academy. Today that page has over 102 thousand likes. Both pages increase with likes daily. They are totally different audiences from different countries. I also have to confess that I lose followers also. It happens to everyone. After you get to a certain level you don’t take it so personally. When you first start out and have less than 100 likes, you certainly know when the number drops. Chin up. Pouting won’t change things. That is what my mom would tell me as a kid.

If you were go and look at the Angel page on Facebook from the very beginning, you will see I did a lot of very creative things to engage with my audience. When you first start getting followers it is natural to see who they are. So I would spend time looking at profiles, pictures, see what they posted and put on their wall. It was fun. I even would randomly pick a profile and highlight it and give a shout out. People really liked it and I learned a lot about my new friends.  The book page was really important BEFORE the book launched. I don’t update that page as often as I do my public figure page. In the new book I will probably go into a lot of detail in my marketing executions.

Public Figure

I have had some people ask me what is the difference with being an author and a public figure. Good question. Think of your favorite author, that you have no idea what he/she looks like. Okay. Got it? Why don’t you know what they look like? Many authors, believe it or not, do not want to be in the public eye. In fact, there are thousands of authors who NEVER show their face. They are just a name. Some even go further and change their name, or just use initials. J.K. for example. Why? Well for some women, fear they will not sell books because they are a woman. It’s true.

For myself I am in the public eye. Writing is only one of the things that I do. I also perform. I’m a singer and a dancer. My website shows me smiling at you. Go to Facebook and I am branded with a big picture. Personally I felt if you want to be a celebrity, a well-known personality, then people need to see your smiling face and they need to see it on a regular basis. I actually do get people who recognize me in public every now and then. I share with my fans on Facebook when I am singing in the choir. For now I am using their platform, literally, so my fans can see me. I’m not a big YouTube kind of guy right now. I am starting to use SnapChat here and there.

Chances are you might have a book in you and need some help. If you want exposure and to be successful, having a book page to start as your platform is a good place. Don’t share it with anyone until you have 30 minutes of worthy reading content. You only get one chance to make a great first impression.


Goodreads International Contest Winner!

GoodReadsBannerThank you to all of our International friends for entering the contest.

Congratulations to:

Julia Manto – Israel

Autographed, inscribed paperback sent out USPS today!


Click the graphic above to get your paperback copy with free delivery worldwide.

Goodreads International Giveaway (1 copy paperback signed)

My international friends, would you like to enter the Goodreads contest for a FREE signed copy? USA, UK, Canada & Australia not eligible, as the last contest was only open to those countries.


1 copy of Angel Academy (Angel Academy, #1) in the following countries:

Afghanistan, Aland Islands, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (keeling) Islands, Colombia, Comoros, Congo, Congo, the Democratic Republic of the, Cook Islands, Costa Rica, Cote D’ivoire, Croatia, Cuba, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (malvinas), Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, French Southern Territories, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-bissau, Guyana, Haiti, Heard Island and Mcdonald Islands, Holy See (vatican City State), Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Korea, Democratic People’s Republic of, Korea, Republic of, Kuwait, Kyrgyzstan, Lao People’s Democratic Republic, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macao, Macedonia, the Former Yugoslav Republic of, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Federated States of, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Palestinian Territory, Occupied, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Réunion, Romania, Russian Federation, Rwanda, Saint Barthélemy, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and the South Sandwich Islands, South Sudan, Spain, Sri Lanka, Sudan, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Syrian Arab Republic, Taiwan, Tajikistan, Tanzania, United Republic of, Thailand, Timor-leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates, United States Minor Outlying Islands, Uruguay, Uzbekistan, Vanuatu, Venezuela, Viet Nam, Virgin Islands, British, Virgin Islands, U.S., Wallis and Futuna, Western Sahara, Yemen, Zambia, and Zimbabwe.


Goodreads Book Giveaway

Angel Academy by Aaron M. Stephens

Angel Academy

by Aaron M. Stephens

Giveaway ends December 07, 2014.

See the giveaway details
at Goodreads.

Can’t wait that long? You can order here with free shipping to 100 countries.


Goodreads Giveaway

Friends – I will be giving away TEN free autographed paperback copies of Angel Academy! English Version.

Open to U.S.A., Canada, United Kingdom and Australia (due to shipping costs). You can preview the first 20% of the eBook at Goodreads.

Goodreads Book Giveaway

Angel Academy by Aaron M. Stephens

Angel Academy

by Aaron M. Stephens

Opens November 6th at midnight.
Giveaway ends November 06, 2014.

See the giveaway details
at Goodreads.

Enter to win