In the world of sales and marketing, it is a proven fact that is is easier to sell more to an existing customer than it is to acquire a new one. When I was a sales leader at Best Buy, we focused on organic growth. That is, taking the existing customer base and simply increase the average sale by $10. Which would result in millions of additional revenue company wide. In theory if a customer is already happy, then they will also explore other products and services.
So as you know I have been a regular subscriber to YouTube Premium (no commercials), and I decided to explore their other product, YouTube TV. Why you may wonder? I decided it was a better alternative to traditional cable. In my case, it was Dish Network, Echostar. It was years and years go that I initially signed up with them, and my technology was old, my dvr was full, and I was being charged WAY too much for what I was getting. I was paying over $150 a month for cable channels that do not have any new programming due to COVID. Not their fault, but I find myself reaching for other online entertainment, including my recently renewed Netflix DVD movies that now show up in my mailbox twice a week.
I no longer go to Redbox as the DVD feature is so much easier than having to leave the house to go to an actual physical Redbox. YouTube TV gives you a DVR library for cable channels like HGTV, and all the local channels like abc, nbc, cbs, fox, and a ton of other cable channels, all for just $64.99 a month. I also get live streaming for almost all the sports channels. I get college football live, and it saves all the Husker games for me to watch whenever. If you weren’t aware, the Mandalorian season 2 has started again on Disney+. I make sure to watch a couple of movies a month so I get my moneys worth. American Express platinum members get $20 a month credit for streaming services. So, technically I’m not paying for it, but I still want to use it on a regular basis. You can stream YouTube TV on 3 devices at a time, so that really isn’t a problem, since who watches tv in three rooms at once? I mean, if you have a large family, then some people just might have to share. Darn. When I was a kid, everyone in the house watched ONE tv and we argued and fought over what we watched. Kids these days are just spoiled.