Book Marketing Plan?

Are you an author or contemplating being an author?

Okay, if the answer is no, then perhaps you have a book inside of you? Is your journey so amazing that other people would want to hear it also? If so, that is your autobiography or your memoir. A lot of people “think” their story is interesting. It’s not. That is the reason there are literary agents in the world. Their job is to prevent bad writing from making it into the mainstream literary world. I don’t have to tell you that the world is full of struggling authors.

Think of being a writer just like any other skill. Typing for example is a skill. The first time you touched a keyboard or an actual typewriter, you had NO idea how these letters ever made any sense. The A was by the S? Everyone knows that A goes next to B. The thought of using this machine and knowing where all the letters were was pretty overwhelming. I learned on an IBM Selectric. That shows how old I am, right? WRONG. You are only as old or young as you choose.

So on to today’s lesson, the book marketing plan. If you were not aware my background is marketing, my bachelor’s degree is in marketing and I was a product manager and marketing manager for a good portion of my professional career. Amazingly it has come in handy. My point is, I am experienced in this arena. You, just like your book, need a marketing plan. Hopefully before your book has ever launched you have spent some time and energy on your personal branding and now your book branding.

Your book needs a S.W.O.T. analysis with detailed marketing data. Strengths, weaknesses, opportunities and threats. How you look at your book and who will partner with it is monumental if you want massive success. I have a client who asked me to develop a marketing execution plan for her book. Basically my success of my book and platform put into an easy to follow workbook, marketing plan. I have a pretty good idea of what it is going to include, specifics to marketing strategies, which routes I chose.

Why did I self publish versus going with a literary agent and traditional publisher? What were some of the financial pitfalls I hit and missed? How did I amass such a large following and what were some of the specifics? I would like to say that someone took me by the hand and said, “First you are going to do this. When you complete that you will move to phase 2, which is this …” but it wasn’t anything like that. I spent hundreds of hours doing research, reading other authors blogs, and investigating anything and everything I could find online.

There is a hidden world of eBooks. There are so many eBook retailers that do not exist to the average American. Most of the United States is focused on printed book sales. Getting their books in stores, at Walmart or Costco. Anything to get the marketing and exposure that they desperately want so bad.

You and your I.S.B.N. is also important as is the “imprint” of your book. Whomever owns the imprint is the owner, bottom line. That is who gets paid. If it is not your name, then you have to wait until that entity decides to pay you your percentage. If you go the traditional route with an agent, keep in mind that you will probably be paid just a little better than your agent. 15% of the sale price. If your book retails paper for $19.99, it may sell for $9.99 and you 15% of that.  Bookstores get 60% off of list price, that is why Amazon and B&N can discount books so heavily.

Distribution is also very key in your book marketing plan. Newsflash — not everyone shops at Amazon. Some people HATE Amazon. Some people only shop local, some only shop at Barnes & Noble, some only shop at airport bookstores. Some people only read books from their public library. Did you know that your electronic book can easily be listed in your local library? Yep, it is true.

Your power partners are also important in your success. Who are power partners? They are the group(s) or individuals who are helping your cause. Your partners are also part of your tribe. Your tribe is your 1000 true fans. This is a theory I have talked about before so I won’t rehash it. You can research the details, but basically you need to have 1000 people who will buy your product or service.

Regardless if you self publish or go traditional you will be told by many people you need to build a platform of readers. It is a huge gamble for a publisher to print books that won’t sell. You have to prove that you have readers who are willing to fork over their hard-earned cash. Your power partners or tribe will be a large majority of your sales initially.

I have already been approached by many professionals who want this same marketing plan. Why? Because what I have done has worked quite nicely for me. It’s a proven fact that there are millions of people who are successful simply by following the actions of those who have demonstrated success.

I haven’t decided how I am going to pursue this endeavor. Do I write another book for the world to read? Do I have a full day workshop? A Friday, Saturday and Sunday event where people all over the nation fly to Denver and sit in my energy and learn all the things they need to know? How much would people pay for such knowledge? I could easily put that together. I could very easily incorporate small business know how that would be valuable. Finances, sponsorships, investors, things along those lines. Maybe someone believes in you and wants a cut of the profits?

I think I would definitely devote a large portion to training professionals, how to use their website, make the most of “out of the box” marketing tactics. I bet that portion would be very popular. Right now I am thinking $5000 for 3 days, and I share all my wealth of knowledge. You pay for your own way to get here and stay. You can bring a second person, like a business partner for half price. During that time, we build your website, develop your marketing plan, strategize your book, and partner with other authors to build your social media.  As an added bonus, I read some manuscripts and give some feedback. It could be a lot of fun.

I know for a fact that some authors have spent tens of thousands of dollars and never achieved the results that I have. If you think you might be one of the few that will be interested in this workshop feel free to let me know. I am thinking of keeping it to a low number of participants so I can work closely with everyone.

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Confused with hastags? #hashtags

Welcome to the 21st century

 

Where the little tic tac toe, from your old dial tone phone is now called something else. It’s called a hash tag.

#

I know, it sounds like the stupidest thing to rename something that we all call a pound symbol. Either way it doesn’t really matter what you call it, it matters what you do with it, what you label, and how you retrieve it. It is also very important when it comes to gaining new readers.

Chances are you might know what these little doo hickeys are, but if you don’t then you are in good hands. No one actually taught me about them but I figured them out and have been making them work for me quite well for some time.

Basically because Twitter only gives you 140 characters, you had to somehow “code” your tweets so you could find them again, and other people could find them. It is a code that starts with a # and is followed by a word. They need to be connected #twitter, and they are not case-sensitive. You can use capitals but it won’t matter.

 

Twitter started the hashtags, but its popularity quickly jumped to other mainstream social media, including Facebook, Google+, Pinterest, and many more. Many companies and products have created their own hashtags to brand themselves.

I have used my own #QuotesByAaronMstephens when I write something and think I may want to read it again. It also is helpful for people to find your updates. So if people know this is MY hashtag, then they can easily pull it up without having to go through so many thousands of tweets or posts.

Once I started using hashtags that were more common for people to think of, I started gaining more followers. Now I use them for SEO and search engine relevance. When you are in WordPress composing a new post, there are tags you can use which are in your article/blog.

These are actually just like hashtags, but for search engines. If you are just randomly throwing in illogical words, it is going to have a negative effect on your rankings.  I would say that only 10% of bloggers who understand SEO actually use these hashtags, tags and categories correctly.

 

I have experimented using different hashtags, using ones that are trending, and also posting things without hashtags. It is safe to say that you should ALWAYS use at least one hashtag. I am a writer, so I use a lot of writing reference hashtags.

I have a lot of readers who are authors, aspiring and published, and they look to me for education. “If it is working for Aaron, then it can work for me.”  Some easy to remember hashtags can be #blog #write #writer #author #indie . There are millions of people who love to read blogs. You might be one of them. Make things easy for your reader. If they know they can find you or your blog by a clever or common hashtag, you will gain more followers/readers.

Be a messenger and share your new found knowledge with a friend.

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Tiny House Movement

Did you know that there are thousands if not millions of homeowners who are sizing down? Big houses are out and smaller more efficient houses are in now. Believe it or not, I know a ton of stuff about economics. It actually was my passion when I first started my undergraduate degree. I did a lot of research on the demographics of generations. For instance, my grandma was called the “Bob Hope” generation. Most of you don’t even know who that is. That’s okay. Everyone has heard of the Baby Boomers. I guess they didn’t have good birth control back then.

After them came the Generation X’ers or as I like to call them, the Nintendo Generation. That is what I am, part of the X group. There was another group that was called Generation Y, but I think after realizing how different this group is, you couldn’t just lump them in as the next letter. I know, lame right? So they sort of named themselves the Millennials.  So you take the Boomers who now are about 75 million and the Millennials which are 82 million, and you have the largest buying group in history ever. What happens when both of those generations want smaller houses? Tiny houses? You have a movement.

The best way to discover the Tiny House movement is to just start looking. Go Google it, look on Pinterest, and go watch Tiny Nation on the DIY channel. Go like some pages on Facebook and you will quickly find all kinds of articles, pictures and websites dedicated to Tiny Houses.  Tiny living is something that some parts of the world already know and are near and dear to their heart. NYC, Paris, Sweden, Hong Kong are just a few place that have learned to adjust due to a lack of space. San Francisco is another place with really high-priced housing for little amounts of space. Portland actually has its own community of tiny homes.

A tiny home can be as small as 115 square feet and up to 500 square feet. Many tiny homes are actually built on a flatbed trailer and can be pulled by a truck. Most cities have ordinances in place that prohibit small houses/dwellings. A flatbed tow gets around this. Lots of people actually park their tiny house in their friend’s backyard.

I found out this weekend at the Denver Home Show I found out that there is a new Tiny Home hotel that is being constructed in Lyons Colorado. Lyons is just outside of Estes Park, and would be about an hour or so to get there. I think it would be cool to go stay in a tiny house for a little while before actually investing and building one.

The name of the new little tiny hotel is called “Wee Casa”. A queen bed is $179 USD a night and $199 for 2 queen beds. One of the tiny houses I saw had a Murphy bed, just one bed, and was a little more spacious. Obviously the more people you have in a small space the smaller it is going to feel. Kids, pets and luggage and you don’t have a lot of room. Just keep that in mind. Ideally I think a tiny house is perfect for two people or one person and a pet.

Keep in mind that many hotel rooms are larger in size than a tiny house. This type of living, amazingly is appealing to a lot of people. It was the busiest part of the home show. Millennials are not so much into hoarding possessions.  Boomers are scaling down and living simpler. Keep in mind that a lot of people can’t afford a house. There is only a limited amount of affordable housing anywhere. It is difficult for people to save up 10 or 20% for a down-payment. A tiny house is around 50k built for you. I happen to know you can get it done a lot cheaper than that.

Personally I love living outdoors. When you have a tiny home you extend your living space outside. I do that already. I have my hammock and desk outside. Plenty of sitting places. I like to work outside. I can see myself building a really nice tiny house and then parking it somewhere in the mountains, or at my family’s property in Pensacola Florida.

 

So if you have ever wondered about a tiny house and wanted to see one up close and personal, the Denver Home Show is still going on today at the National Western Complex. It is a fun afternoon of seeing all kinds of cool stuff for your home, indoor or out. Tuff Shed is smart. They are converting and decorating small sheds into things like a Man Cave or a yoga studio and even one as an office.  If you don’t plan on moving it around, then getting a Tuff Shed is a lot smarter option. You can still put a sofa bed in one of those, a desk, small fridge, burner. There just is no water or sewage. You can get a Tuff Shed for a few thousand, versus 50 – 60 thousand.

 Tiny homes are the next big thing.

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Facebook Business Likes Decreasing

If you weren’t aware, Facebook has made a decision to clean house. Businesses that have fake “likes” from LIKE farms are in trouble. Facebook has decided to remove dead, inactive accounts. It has not been confirmed, but I am sure they have some sort of advanced software working in the background.

If you don’t know what a LIKE farm is, it is a company that hires thousands of people to just “like” pages if customers pay them. On the surface you can’t tell that a business has fake likes. Meaning they paid an outside company to just like their page and they really don’t. Personally I don’t think that is right. It’s cheating. Facebook thinks so too. They are also attempting to determine the number of fake accounts and duplicates. I only have one Facebook account, but there are tons of people who have more than one, and that is against their terms of service. If they find out, they could ban both accounts. So be careful folks.

Facebook also decided that deceased accounts should also not count. In all fairness, the person who liked that page can no longer interact, like or share postings. The biggest problem companies had with using a like farm is that when they would go to post something on Facebook, there would be zero engagement or likes. So I am sure you have seen pages that post something and there is hardly any like or zero likes. For a lot of people they think that those likes are fake, and purchased from a like farm.

If you don’t own a Facebook business page, then this might be educational for you. I am going to assume you know what a page is, and you just don’t have one of your own. If you do, then you already know that it is not easy to get people to like your page. You might be one of them. You’ve spammed all your friends through the Facebook invite option and only a handful of people liked your page. Why? You have over a thousand, surely everyone is going to like your page, right? Wrong.

First of all, your friends don’t know anything about your new page, and second of all, they don’t know if you own it. It might not be clear. I get invites all the time for people who want me to like their page. Here is my rule, if you didn’t ask me personally, or I can’t tell that it is your page, I won’t like it. Third, I need to see what you have been posting the past month or so, how often you post, and if I find it interesting, educational or entertaining. If it doesn’t meet that criteria, I may not want you showing up in my newsfeed. Sometimes, over-posting can prevent someone from liking your page.

Your business page should have at least an hour’s worth of good reading, just like your website. Many people make the mistake of announcing their premature business page and the only people who like it are the best friends, family and maybe some clients. If you are someone who just reposts other people’s material, ultimately you will just end up sending your potential readers to someone else’s page.

When you do finally decide on your topic for your blog, be sure you write something ample. Use big fonts. If you are using WordPress then you should be using those “H” tags. In the formatting, there is Heading 1, 2, 3, …6, and paragraph and there are some other formats you can use. Those are key in your SEO. I have never mentioned using these in my blogs in the past, but I always, ALWAYS, use them. For one, it makes it easier for you the reader to read. Two, it does some special SEO tricks that help search engines find me. Three, it just looks nicer.

Did you know that your blog/website only has 8 seconds before your reader will make a decision? Think about it. How much time and patience do YOU have? If a page doesn’t load fast then your reader will close out. If your page does load and it is too busy, your reader will close out. If your page loads and the font is too small and a TON of text, your reader may close out. Remember, most people have failing eyesight or are reading from a mobile device. As a blogger you are also a designer now. Layout and design make a huge impact and impression on your reader.

So if you haven’t checked me out on Facebook, I have a few business pages. The main one is my public figure page and the other is my children’s book page. I was asked by a client who has an author page if she should also have a book page. Personally I don’t think it would hurt, and it certainly can help. My marketing of the book was monumental on introducing people to the idea of my book, months before it actually launched. After it launched the likes continued to grow. I have noticed that on both of those pages my likes have decreased like everyone else out there. Fortunately for me it was minimal. I lost like 2 thousand on the angel page and maybe 1 thousand on my public figure page.

I am sure it was due to duplicate or inactive accounts. I know some people are thinking, “Wow, you lost 3 thousand fans? That’s more than I have all together. I’d be freaking out.” I would be except that I have over 200 hundred thousand fans on Facebook, not counting my other social media platforms. I would probably imagine that this website has a pretty large following. There are so many marketing vehicles out there that point people to this website. Lately I have been getting random visitors from StumbleUpon.com. That is another cool website, but I will write a blog on that website another day.

Although, in all fairness, before Facebook was doing their deletion of likes, I would lose likes on a regular basis. Sometimes none, sometimes as many as 30 a day. For whatever reason, someone decided they didn’t want to see me in their newsfeed. I try not to overanalyze and instead focus on the positive.

Thousands of God’s children ARE listening to me, hearing his message. There are also thousands of followers who like reading something spiritual and inspirational. I get messages daily, many of them young boys who look up to me as a role model. It’s a really cool feeling when a total stranger tells you that he wants to be just like you. I also spent a pretty penny (from heaven) on advertising and marketing the book around the globe for almost 10 months. Millions have been exposed to the book, Facebook pages, or websites.

I have some stealth website tricks that I use. On the angel academy website and this one, I have a “like” box that shows up in the right hand corner of the website when you hit page 3 scrolling. If you like the site it asks you to like the Facebook page. The cool thing with this is you don’t have to leave the website to actually go look at the Facebook page. So I got thousands of people to like my page without ever going to see it. It doesn’t activate on the blog posts, but if you click on the header it will take you to the home page.

Once you have your Facebook business page established you should advertise it everywhere you can for free. Your email signature, your personal Facebook cover page and description, your Google+ page, your About.Me page, Twitter profile, any promotions, and anything printed, including your business card. I am not sure how many likes I got from LinkedIn, but that is also another rich platform you can market yourself.

Regardless of profession you are in, if you are seeking clients or customers, you need to be visible. You need your website to come up first if someone types it in Google, Bing, MSN or Yahoo. You never know where your readers are coming from, but you can always direct them to your personal professional website. You are always in control of your website. Facebook won’t be going away due to it’s egregious wealth and power. However there were other social media sites that came and went; Friendster, MySpace are just a couple off the top of my head. If you are blogging on Blogger or WordPress.com, there is nothing from them saying they are going to start charging you or hold your website hostage.

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Interview with God

I dreamed I had an interview with God.

“Come in,” God said. “So, you would like to interview Me?”

 

“If you have the time,” I said. God smiled and said: “My time is
eternity – enough to do everything; what questions would you like to ask me?”

“What surprises you most about mankind?”

 

God answered: “That they get bored with being children, are in a rush to
grow up, and then long to be children again.

 

That they lose their health to make money and then lose their money to
restore their health.

 

That by thinking anxiously about the future, they forget the present,
such that they live neither for the present nor the future.

 

That they live as if they will never die, and they die as if they had
never lived…”

 

God’s hands took mine and we were silent for while and then I asked…

“As a parent, what are some of the lessons you want your children to
learn?”

 

God replied with a smile: “To learn that they cannot make anyone love
them. What they can do is to let themselves be loved.

 

To learn that what is most valuable is not what they have in their
lives, but who they have in their lives.

 

To learn that it is not good to compare themselves to others. All will
be judged individually on their own merits, not as a group on a comparison basis!

To learn that a rich person is not the one who has the most, but is one
who needs the least.

 

To learn that it only takes a few seconds to open profound wounds in
persons we love, and that it takes many years to heal them.

 

To learn to forgive by practicing forgiveness.

 

To learn that there are people who love them dearly, but simply do not
know how to express or show their feelings.

 

To learn that money can buy everything but happiness.

 

To learn that two people can look at the same thing and see it totally
differently.

 

To learn that a true friend in someone who knows everything about
them…and likes them anyway.

 

To learn that it is not always enough that they be forgiven by others,
but that they have to forgive themselves.”

 

I sat there for awhile enjoying the moment. I thanked Him for his time
and for all that He has done for me and my family, and He replied, “Anytime.

I’m here 24 hours a day. All you have to do is ask for me, and I’ll answer.”

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A Story of Two Traveling Angels

Two traveling angels stopped to spend the night in the home of a wealthy family. The family was rude and refused to let the angels stay in the mansion’s guest room. Instead the angels were given a space in the cold basement. As they made their bed on the hard floor, the older angel saw a hole in the wall and repaired it. When the younger angel asked why, the older angel replied, “Things aren’t always what they seem.” The next night the pair come to rest at the house of a very poor, but very hospitable farmer and his wife. After sharing what little food they had the couple let the angels sleep in their bed where they could have a good night’s rest.

When the sun came up the next morning the angels found the farmer and his wife in tears. Their only cow, whose milk had been their sole income, lay dead in the field. The younger angel was infuriated and asked the older angel, “How could you have let this happen? The first man had everything, yet you helped him,” she accused. “The second family had little but was willing to share everything, and you let their cow die.” “Things aren’t always what they seem,” the older angel replied. “When we stayed in the basement of the mansion, I noticed there was gold stored in that hole in the wall. Since the owner was so obsessed with greed and unwilling to share his good fortune, I sealed the wall so he wouldn’t find it. Then last night as we slept in the farmers bed, the angel of death came for his wife. I gave him the cow instead. Things aren’t always what they seem.”

Sometimes this is exactly what happens when things don’t turn out the way they should. If you have faith, you just need to trust that every outcome is always to your advantage. You might not know it until some time later. Think about this: Should you find it hard to get to sleep tonight; just remember the homeless family who has no bed to lie in. Should you find yourself stuck in traffic; don’t despair. There are people in this world for whom driving is an unheard of privilege.

Should you have a bad day at work; think of the man who has been out of work for the last three months.

Should you despair over a relationship gone bad; Think of the person who has never known what it’s like to love and be loved in return.

Should you grieve the passing of another weekend; Think of the woman in dire straits, working twelve hours a day, seven days a week, for $15.00 to feed her family.

Should your car break down, leaving you miles away from assistance; Think of the paraplegic who would love the opportunity to take that walk.

Should you notice a new gray hair in the mirror; Think of the cancer patient in chemotherapy who wishes she had hair to examine.

Should you find yourself at a loss and pondering what is life all about, asking, “what is my purpose?” Be thankful, there are those who didn’t live long enough to get the opportunity.

Should you find yourself the victim of other people’s bitterness, ignorance, smallness or insecurities;  Remember, things could be worse.

You could be them. Always be thankful for what you have or are, and always give thanks for what is to come.

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Success

Definition-of-Success

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Claiming My Divinity

Recognition

God is all there is. One divine presence that is in, around, of and through us all. God is everywhere. And everything is God.

Unification

God is my source. Infinite mind guides me into pathways of success, prosperity, and divine wisdom. I am created in the likeness of God, to experience what life is to be separated from the whole. I am God. The Christ consciousness resides within my spiritual awareness.

Realization

I now allow and accept my divine right of bounty of prosperity and abundance.  It is my birth right to experience this divine universal love to guide me with universal truth.

Thanksgiving

Thank you, thank you, thank you Universe!  I give thanks for the never-ending supply of prosperity that enters my life each and every day.

Release

I send this intention to the Universal law projecting love. I ask this in perfect love and in perfect trust, letting go of all insecurities, fear and doubts. I project this to the Universe knowing it will be partnered with other like minded vibrations, to be blessed and multiplied to return to me times three.

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The Neiman Marcus Cookie

cookies

This is my favorite cookie recipe. I had it on my website decades ago and decided to do a new posting on it. I don’t always just talk about books and websites. I like to cook, bake, grill be a regular lil chef.  If you haven’t ever tried this cookie, you are in for a treat.

 

This is the infamous story of the Neiman-Marcus cookie.  Though it has circulated across the world thousands of times, like many of the “Internet Legends”, this story is not true.  In fact, I have personally verified this story with the Neiman-Marcus department store.  More than likely, it was conjured up by NM themselves as a PR gig.  At any rate, this is a fun little story and a wonderful recipe to go along with it. 

Once upon a time…. My daughter and I had just finished a salad at Neiman-Marcus Cafe in Dallas & decided to have a small dessert. Because our family are such cookie lovers, we decided to try the “Neiman-Marcus Cookie.” It was so excellent that I asked if they would give me the recipe and they said with a small frown, “I’m afraid not.” Well, I said, would you let me buy the recipe? With a cute smile, she said, “Yes.” I asked how much, and she responded, “Two-fifty.” I said with approval, just add it to my tab.

Thirty days later, I received my VISA statement from Neiman-Marcus and it was $285.00. I looked again and I remembered I had only spent $9.95 for two salads and about $20.00 for a scarf. As I glanced at the bottom of the statement, it said, “Cookie Recipe – $250.00.” Boy, was I upset!! I called Neiman’s Accounting Dept. and told them the waitress said it was “two-fifty,” and I did not realize she meant $250.00 for a cookie recipe. I asked them to take back the recipe and reduce my bill and they said they were sorry, but because all the recipes were this expensive so not just everyone could duplicate any of our bakery recipes . . . the bill would stand.

I waited, thinking of how I could get even or even try and get any of my money back. I just said, “Okay, you folks got my $250.00 and now I’m going to have $250.00 worth of fun.” I told her that I was going to see to it that every cookie lover will have a $250.00 cookie recipe from Neiman-Marcus for nothing. She replied, “I wish you wouldn’t do this.” I said, “I’m sorry but this is the only way I feel I could get even,” and I will.

So, here it is, and please pass it to someone else or run a few copies… I paid for it; now you can have it for free.

(Recipe may be halved.):

  • 2 cups butter
  • 4 cups flour
  • 2 tsp. soda
  • 2 cups sugar
  • 5 cups oatmeal (blended)
  • 24 oz. chocolate chips
  • 2 cups brown sugar
  • 1 tsp. salt
  • 1 8 oz. Hershey bar (grated)
  • 4 eggs
  • 2 tsp baking powder
  • 3 cups chopped nuts (your choice)
  • 2 tsp. vanilla
Measure oatmeal and blend in a blender to a fine powder. Cream the butter and both sugars. Add eggs and vanilla; mix together with flour, oatmeal, salt, baking powder, and soda. Add chocolate chips, Hershey bar and nuts. Roll into balls and place two inches apart on a cookie sheet. Bake for 10 minutes at 375 degrees. Makes 112 cookies.  I recommend you half this recipe as this makes almost TEN dozen cookies. 

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How To Launch a Blog in less than 90 days

This morning I woke up and a friend of mine had posted there is a new book coming out, “How to write a blog.” I kid you not. I checked it out, and since there are so many new bloggers who visit my site I felt I should share it with you. Here.

The book does not say who even writes it. They are currently doing a pre-launch campaign to get people interested. I can tell you that there is tons of free stuff on the internet, like this blog for instance, that are totally free.

Here is what say they might teach you.
1. Discover your blog idea. 2. Blog set up easy. 3. Develop your content and editorial calendar. 4. How to grow & engage your audience with social media. 5. Search Engine Optimization. 6. Additional Traffic Methods. 7. Creating your press kit. 8. Creating your newsletter. 9. Monetize your blog. 10. Tracking your stats. 11. Blueprint and calendar.

 

You can pre-order it for $67. WHAT?! Yep, you heard me right/write. Again, no credible author, no tangible proof of prior results. Just the hope and promise that you “might” learn those things. Would you pay $67 for that book? I think I know the answer to that one. First of all, that book is totally way priced out of any book in the market. You will only get that money if you can break into the college textbook market and only if you can get a university or college to endorse your book. That means you will need some credentials.

Here is the other thing. They are not even using a traditional publisher and it is not a paper version, it is ONLY an eBook.  Yep, you heard me right. The most anyone ever pays for an eBook is $9.99, and that is because of the royalty/commission structure that is set in place, specifically at Amazon.com.

I have a pretty good idea that not many people can even afford a book that expensive, but maybe they would like that information. How about I write that book with my content, do it as an eBook also, give it a better name, or even the same name, and sell it for $9.99?

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